Experiential adventurer.

Park Tool

Design Discovery / Persona Development / Digital Strategy / Sketching / Creative Direction + Design

Live site - http://www.parktool.com

Park Tool Hero

Park Tool is the leading manufacturer of bike tools, but it suffered from an overly complicated digital offering. Exhaustive user research, persona development, and journey mapping led us down a new, focused set of paths.

Our recommendation was to break away from the pack and lead the industry when it came to the experience. The award-winning, fully responsive result delivers all the way.

An intuitive and immersive home page serves as a quick gateway to navigation options, as well as featured content.

With the need for many different content types, we utilized a modular build system and UI kit to help design subsequent pages while in code.

Next Up: Ramsey County